When Yasin, a designer and aeronautics graduate, purchased an item of clothing for his nephew, the newborn had grown so much by the time he received the gift that he could no longer fit into the clothes. This pushed the student in Innovative Design at London's Royal College of Art to take a closer look at the problem.
His solution? An extensible fabric enabling children to keep the same clothes as they grow between the ages of 6 months and 36 months. Ryan Yasin created a synthetic material comprising of multiple folds which can be both lengthened and widened. This innovation was made possible thanks to the results of the engineer's research into foldable structures for small satellites. It was then a matter of making the garment, designed to be worn over the long-term, both aesthetically-pleasing and durable.
Thus was born the Petit Pli brand, a line of unisex, waterproof and windproof clothing. It also stands against the short life of ready-to-wear clothing for infants! Gone are the days of barely-used clothing ending up on the rubbish heap after having been worn just once or twice!