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The portable record player, the most popular toy of the 1960's!

The portable record player, the most popular toy of the 1960's!
The portable record player, the most popular toy of the 1960's!

The portable record player was a favourite in toys among children between the late 1960s and the 1980s. This portable electrophone, which only played 45s, made it possible to take your music with you everywhere.
In 1960, when gramophones, phonographs and other record players had reached their peak, young people discovered rock, the twist and jukeboxes and began to invade bars. However, children did not yet have their own devices on which to listen to their favourite songs. Enter the portable record player, a small and easy-to-use portable electrophone.
Designed for young people, the portable record player was made from ABS. It had to be affordable, durable and easy to use. 
The portable record player “swallowed” record singles whole. Once inserted, the record was played automatically. The single could be ejected with a simple press of a button. However, it could not read the larger albums.
A thunderous success, the most famous among them was surely the “Penny”, the portable record player, “Made in Italy”, produced and sold in 1972 by toy manufacturer Lansay. Millions of children discovered the joys of listening to music in private and fell in love with its rounded lines, its perforated and very “Italian Design” top, and its red seventies-style colour. 
In 1998, Lansay launched the first portable CD player on the market to provide children with an updated version of this classic object.
To this day, many devices such as CD-ROM drives and games consoles still use the insertion system. The record player inspired various other devices, such as the Walkman developed by Sony in 1979 and 1984 respectively. 
A cult-object for many collectors, the portable record player is still very much sought-after, both in its original version and the CD version.

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