On 1 March 2020, Danish toy giant Lego launched a new range of colourful 2D plastic bricks aimed at children. These new bricks can be used to customise and create bracelets and decorative objects.
The concept is a simple one: it is a playset comprising a base – initially available in the shape of a bracelet or a decorative object – and small tiles, called Dots, in various shapes and colours.
According to their own taste and style, children can place the tiles as they see fit and create a unique and personalised bracelet or object using the base of their choosing. They can then wear their own “homemade” bracelet or decorate their room with their own creation, which they can modify to suit their moods and desires.
A perfect opportunity to use some imagination, audacity and creativity by mixing the fun of building toys with that of creative leisure activities!