At a glance 2 min

Galoupet Nomade, a top-of-the-range rosé bottled in recycled plastic

For the first time in the industry, Château Galoupet, a vineyard belonging to the luxury group LVMH, is marketing a classified wine in a flat bottle made of recycled and recyclable plastic. This is enough to revolutionise the conservative wine industry.
Galoupet Nomade, a top-of-the-range rosé bottled in recycled plastic
Galoupet Nomade, a top-of-the-range rosé bottled in recycled plastic

This vineyard located on the Côte d'Azur and listed since the 18th century, was promoted to “Cru Classé de Provence” in 1955. Acquired in 2019 by Moët Hennessy, the wine and spirits division of the LVMH group, it is at the heart of a unique ecosystem comprising 77 hectares of protected woodland and 69 hectares of vines. Jessica Julmy, who has been entrusted with the management of the estate, is embarking on the creation of exceptional organic wines, with respect for the environment and with the desire to inspire a new generation of winemakers.

Environmentally-friendly packaging for an organic rosé

It was the same eco-responsible intention that drove her when she decided - after carrying out a Life Cycle Analysis (LCA) of various types of packaging - to market the bottle of the Galoupet Nomade wine in a recycled (and recyclable) PET bottle from the Prevented Ocean Plastic (POP) programme, which is responsible for collecting plastic waste in coastal areas. "The idea was to design a luxury product, with a very good quality wine made from grapes from a vineyard converting to organic viticulture, while revolutionising the sector," explains Kelly Rahman, Brand Manager of Château Galoupet.

A more nature-friendly packaging

Developed by the British start-up Packamama, an expert in sustainable packaging, this bottle weighs only 63 grams and is 10 times lighter than a traditional bottle, thus reducing CO2 emissions linked to transport. Another special feature - and not the least - is its flat shape, a logistical advantage that saves a considerable amount of space during transport and storage: this bottle takes up 40% less space than an ordinary glass bottle. Ultra-lightweight, unbreakable, less bulky and recyclable, this innovative bottle is intended to be marketed mainly on the web, even if Packamama's ambition is to revolutionise wine bottle packaging. As for Château Galoupet, it aims to permanently replace glass with plastic, with a view to obtaining organic certification for the vineyard in 2023.

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