Low environmental impact
Intended for Elvive Color Vive Protective and Dream Length shampoos, this “3D Pouch" allows a material saving of 75% compared to two 250 ml shampoo bottles. Depending on the size, it also has a gusset to stand upright.
This waterproof pouch is equipped with a PE screw cap or ordinary cap.
This eco-refill will be recyclable in the near future, as soon as local recycling channels for flexible PE are set up. Eco-refills are an alternative to bottles and reduce the amount of resources needed.
This new product is in line with the group's overarching CSR approach, whose objective is to offer 100% of products ready for recycling by 2025:
"For each technology, we review the possible evolutions to offer a product optimised according to the four key pillars of material reduction, recycling, use of renewable materials and possibilities of re-use or refilling”, explained Claudie Guérin, CSR Manager at Arcade Beauty.