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The Imac G3: A rounded and colorful revolution

The Imac G3: A rounded and colorful revolution
The Imac G3: A rounded and colorful revolution

There is a before, and a after Imac.
Before its release, personal computers were simply ugly cuboids, angular and devoid of colour…until  6 May 1998, the date on which the late Steve Jobs unveiled Apple's latest: the iMac G3 Bondi Blue.

The first computer in the world to have integrated USB ports, making it an all-in-one computer that was unheard of at the time, it had a transparent ABS shell, coloured in “Bondi Blue” (referring to the colour of the ocean along Australia's Bondi Beach), a hockey puck-shaped mouse, a 15-inch CRT screen and a rounded shape: the G3 Bondi Blue drove the nail in the coffin of the dictates of conventional and gloomy beige computers that abounded at the time.
One year later, Apple would extend the range with five other colours, proof, if it were needed, of the machine's success. In fact, its success contributed to reviving the Californian Company whose balance sheet was less than stellar before Steve Jobs' return in 1997. With this iMac, Apple's former CEO democratised the idea of an all-in-one computer and showcased the importance of slick design, propelling his company to the top of the world market.

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