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Rubik’s Cube, the star of puzzles, turns 50

Invented in 1974 by Hungarian architect Ernő Rubik, the Rubik’s Cube quickly captured the minds of people around the world. Celebrated as the star of puzzles, the addictive little cube has become a pop culture icon across the globe.
Rubik’s Cube, the star of puzzles, turns 50
Rubik’s Cube, the star of puzzles, turns 50

The world’s most famous puzzle

Truly a fashion phenomenon, it has morphed into a competitive sport, a research tool and a source of inspiration for artificial intelligence, education, mathematics and the arts.

To celebrate its 50th anniversary, Spin Master, the Canadian owner of the brand since 2020, will update the original version of the 1980s design.  and introduce new versions of the cube with 43 trillion possible combinations: five new collector’s editions that are sure to be a hit with fans.

New eco-friendly and connected cubes

One of the new additions, the Rubik’s Recube, is an eco-responsible version of the famous puzzle: the first recycled Rubik’s Cube. Originally made from virgin acrylonitrile butadiene styrene (ABS), it is now made from 100% recycled ABS, including its core mechanism. Meanwhile, the packaging is made from 100% recycled cardboard certified by the Forest Stewardship Council.

Another eagerly awaited innovation is the launch of Rubik’s Cube Connected, an intelligent cube with a smartphone application that analyses moves in real-time. The cube will be launched in September 2024. It offers beginners the opportunity to learn more effectively and develop their skills, and for the pros — the “speedcubers” — to improve their performance and challenge each other with connected players from all over the world. Max Park, the American who, on 11 June 2023, solved the puzzle in 3.13 seconds, might very well have something to worry about!

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